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Faculty Achievement - B.B.A Department

  • Ms. R. Jeyakodeeswari published a paper titled “The moderating effect of environmental factors and firm’s age on strategic orientations and performance of Indian women entrepreneurs” which was published in the journal International Journal of Scientific Research and management (IJSRM). Online – listed in scholarly open access, Scribd – May 2014.
  • Ms. R. Jeyakodeeswari published a paper titled “Problems and prospects of women entrepreneurs in Madurai with reference to beauty parlours” which was published in the journal AE international Journal of Multidisciplinary Research (AEIJMR). Online– June 2014.
  • Ms. R. Jeyakodeeswari published a paper titled “Strategic orientation, Learning Network strategy and performance of Women Entrepreneurs in India” which was published in the journal Proceedings of the International conference on Social media for service sector– August 2014.
  • Ms. R. Jeyakodeeswari published a paper “Indian women entrepreneurs, motivations, Success factors and firm’s Performance” which was published in the journal International Business Management, Medwell Journals, Pakistan, 2015.
  • Ms. Anne Suzanne Vandana presented a paper titled “Igniting Minds against inequality. The role of the centre for Women’s Studies in Lady Doak College in promoting gender equality in the Indian Context”   which was published in the journal ‘Voices from Asian feminist activism’, South Korea, January 2015.
  • Ms. R. Jeyakodeeswari presented a paper titled “Gaps and cons in Women Entrepreneurship Research in India” in a National conference , Mother Teresa University, Kodaikanal, August 2015.
  • Ms. K. Vijayalakshmi presented a paper titled “Women Entrepreneurs in Rural Marketing” in a National conference , Mother Teresa University, Kodaikanal, August 2015
  • Ms. Stella presented a paper entitled “Role of social media and its’ impact on Marketing” which was published in the conference proceedings of Second International conference on Digital Marketing (ICDM, 2015) conducted by Thiagarajar School of management, Madurai, February 2015.
  • Ms. Suchitra and Ms.Anbuselvi presented a paper titled “A study on investor’s attitude towards crowdfunding” at a national level management conference held at Arul Anandar College. Karumathur, February 2016.

 

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